7 Reasons to Attend HPE/Aruba Atmosphere 2023

HPE/Aruba is returning to Las Vegas April 23-28th at the Venetian Resort for their annual conference –  Atmosphere ’23 – “For What Comes Next”.

  • 130+ Technical Sessions: Choose sessions which range from introductory to advanced topics for both technical geeks and partners.  There are four tracks to choose from depending on what your goals are for attending:

Airheads track – For the technical nomad – when a single training class is too much and you want a taste of everything while maintaining control of your own destiny.

Training Session 1 – Specific training during first two days, then general sessions. For those who like to be beat over the head with knowledge on day one.

Training Session 2 – Specific training during first two days, then general sessions. For those who need to gradually build up to being beaten over the head with knowledge toward the end. 

Partner Form – For those who thrive on business development sessions.

Aruba promises presentations will be made available to all registered Atmosphere Las Vegas in-person attendees approximately 1-week after the event and that attendees will receive an email notification when presentations are available.

  • Innovation Zone: The latest in HPE/Aruba hardware and software is setup on display.  Knowledge experts from HPE/Aruba are also on hand to answer questions and demo those platforms. This is a good opportunity to interact directly with product managers and technology leaders to learn about new products, features, roadmaps, or to suggest cool new features!!! 

You can also find a host of partners in the Innovation Zone where you can see how others are building solutions on top of the HPE/Aruba solutions.  To mention just a few examples, this includes IoT devices from Enocean, RF design and validation solutions from Ekahau, and third-party antennas and mounting options from AccelTex.

  • Interact with Peers: Talk to people in real life and not over Zoom.  Have candid discussions with peers who are grappling with similar problems and challenges. Share common frustrations and vent to sympathetic ears. During those hallway conversations you may learn a solution to what keeps you up at night or be inspired to roll out a new strategy across your organization.
  • Free Certification Exam: Now that you have finished reading David Westcott’s latest book about Understanding ArubaOS, challenge yourself by writing one of the 18 certification exams offered in the PearsonVue exam center.  If you’re really looking for a challenge, get after the ACMX or ACDX certification to show off your Aruba mastery.

Register for your exam early to schedule a good time.  Hint: maybe not the morning after the Customer Appreciation event – classic rookie Airhead mistake. 

  • Keynote Presentations: While the keynote presentations are streamed live around the world, there is difference between being at your desk remotely and experiencing a speaker’s stage presence and charisma in room full of thousands of your peers.  You then have the opportunity to engage with some of those speakers throughout the conference for further discussions. Yes, HPE/Aruba is a small enough conference to allow these conversations happen – this is a GOOD thing! 

Keynotes on the first day tend to focus on business strategy while keynotes on the last day include technology demos that HPE/Aruba wants to spotlight and there is a lot of tech goodness dropped on the audience.

  • Witness Solutions in Production: HPE/Aruba has a reputation for stress testing their own hardware and software during the conference. This is great for attendees to witness, but nerve racking for the NOC team saddled with running test code and validating performance at scale under the all seeing eye of upper management. 

I think it’s fantastic that HPE/Aruba is brass enough to do this, knowing the results may be catastrophic. When you are willing to stand behind a feature, it makes it easier to convince customers to adopt it. 

  • Prepare and be ready for – what comes next: Not just a clever conference tag line, learn first-hand from Aruba’s visionary leaders about what technologies and strategies are coming to a network near you.  Remember, if it doesn’t have “AI”, it’s not revolutionary. 

Aruba has recently published its list of the Top 6 Networking Trends for 2023. One of the points in Network-as-a-Service (NaaS) and I am particularly interested to hear if and how that vision spills over into P5GaaS (Private 5G-as-a-Service).

I look forward to seeing everyone again at HPE/Aruba Atmosphere 2023. If you see me in the crowd, please do come over and say hi!



Atmosphere 2023 Registration


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Top 6 Networking Trends for 2023


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